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Promotion: Email Sequence Guide

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services
Leads
Current customers

Prelaunch: Teaser

Maximize the impact of your promotion by building hype and letting customers know what to expect on launch day.

Create with Hoppy Copy:

[[ tool:multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Mention the upcoming offer, or, provide a hint for what’s to come

Day 1: Announcement

Drive sales by announcing your promotion to the world.

Create with Hoppy Copy:

[[tool:promo_deal_giveaway_v3| Promotional Email > ]]

Consider:

  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Include social proof
    - Media, Celebrity, or Customer Testimonials
    - Awards or Reviews

Day 2: Announcement 2

Highlight your promotion again, but featuring different products and benefits.

Create with Hoppy Copy:

[[tool:promo_deal_giveaway_v3| Promotional Email > ]]

Consider:

  • Video and imagery to showcase your product’s benefits and how it works
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Social proof
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 3: Reminder

Reminder customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • State when the deal ends
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions

Day 5: 24 Hours Left

Create urgency to encourage action before the promotion ends.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • State when the deal ends
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions

Day 6: Last Chance

Reminder customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions
  • Social proof
  • Contact info for questions
Lead Nurture (Seinfeld)

Nobody likes being sold to. Use these three styles of short, entertaining daily or weekly emails to keep readers engaged and convert your leads to paying customers. Great to use after building trust via a Soap Opera sequence.

E-commerce
SaaS
Services
Product Launch

Here's a classic product launch sequence that does wonders for any brand.

E-commerce
SaaS
Services
Cross-Sell, Upsell, Upgrade

Here's a tried and true sequence to encourage existing customers to buy more.

E-commerce
SaaS
Services
View all sequences

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