AI Templates

Get more conversions with the AIDA formula

Attention → Interest → Desire → Action. Use AI to grab attention and drive action with this tried and true framework.
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As seen in the press

Captivate and convert with content that grabs attention and drives action

Harness the power of the AIDA framework to create emails, tweets, and ads that guide prospects through each stage of the customer journey, and ultimately drive them to take action – all while elevating your brand and fuelling your business growth.
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🇺🇸 🇬🇧 🇮🇹 35+ languages supported

How to write a winning AIDA Framework

How to use the AIDA framework to craft killer content

1

In the AI Wizard, briefly describe your product and its main benefits. Then select your tone, and click “Create”.

2

Use our advanced editor to edit, tweak, reword, and filter out spam keywords to maximize reach and deliverability.

3

Copy / Paste into Mailchimp, Klaviyo, or the email automation service you use, and confidently hit the send button.

💡

Tips for a high-performing

AIDA Framework

Personalize the Content: Tailor your email content to the recipient's interests, needs, and preferences. Use their first name, reference their past interactions with your brand, or segment your audience to deliver targeted messages that resonate with them.

Focus on Benefits, Not Features: To spark interest and ignite desire, emphasize the benefits of your product or service rather than simply listing its features. Explain how your offering will solve their problems, save them time, or improve their lives.

Create Clear Calls to Action: Encourage action by including a clear and persuasive call to action (CTA) in your email. Make it easy for the recipient to understand what you want them to do next, whether it's signing up for a free trial, scheduling a demo, or making a purchase. Use action-oriented language and create a sense of urgency to motivate them to act.

4

5

Apply pro copywriting formulas
to get more conversions

Creative Hook
Apply creative intros to hook readers in, and keep them reading your content.
PAS Formula
Pain → Agitate → Solution. Persuade readers by speaking to their specific pain points. Perfect for persuasive emails.
Storyteller
Transform your content into a creative personal story.
🤓 Plus dozens more high-converting formulas
Copy Frameworks dropdown selector inside our AI Wizard.

Turn your AIDA Framework into an entire sequence

Double your campaign performance by automatically generating an entire, structured
AIDA Framework
sequence, fully optimized to nurture your contacts from A to Z.
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Welcome Email
Educational Email
Lead Nurture Email
Engagement Email
Call to Action Email

Stay consistently on-brand with your unique voice

Replicate any brand tone or style and automatically apply it to all your content.
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Collaborate with your team on all your marketing content

From engaging newsletters, juicy Facebook ads, optimized website copy and more—your team can do it all in your unique brand voice and style.
AIDA Framework
Product Descriptions
Facebook & Google Ads
Perfect Headline
Creative Story
AIDA Framework
Product Descriptions
Facebook & Google Ads
Perfect Headline
Creative Story
AIDA Framework
Product Descriptions
Facebook & Google Ads
Perfect Headline
Creative Story
AIDA Framework
Product Descriptions
Facebook & Google Ads
Perfect Headline
Creative Story

Plus, everything else you need to become an email marketing pro

50+ email templates
Launch your product, onboard customers, send newsletters and more
Works on desktop and mobile
Take your work with you wherever you go, with our responsive web app
Editor mode
Format headings, paragraphs, lists, tweak copy and more
35+ languages supported
Reach your customers in French, Spanish, Mandarin and more.
Teams support
Invite your team and external stakeholders to collaborate on copy.
Spam checker
Filter out your email's spam keywords to ensure their deliverability
Folder/project management
Organize copy into folders so you can quickly find the ones you need.
Community access
Join our community of marketers to share ideas and get feedback.

Start writing emails effortlessly

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