Keep it relatable: Ensure the story is relatable to your target audience. They should see themselves in the narrative and feel that it speaks directly to them.

Know your brand's core values: Before using the tool, have a clear understanding of what your brand stands for. This will help you align the stories with your brand's core message.

Define the target persona clearly: The more details you provide about your target persona, the more tailored and effective the story will be. Include demographics, interests, challenges, and aspirations.

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