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Abandoned Cart: Email Sequence Guide

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services
Browsers to product page or add-to-cart-page

Day 1: Abandoned Cart

Remind visitors that they've left something great behind in their cart.

Create with Hoppy Copy:

[[ tool: abandoned_cart_v3 | Abandoned Cart Email > ]]

Consider:

  • A special offer or discount
  • Address customer customers preventing purchase (i.e. shipping cost, warranty, return policy)
  • Social proof (reviews, awards, testimonials)
  • FAQs
  • Contact info for questions

Day 3: Product Benefits

Provide detailed education about the primary benefits of your abandoned product.

Create with Hoppy Copy:

[[tool:lead_nurture_v3 | Lead Nurture (Educational)  > ]]

Consider:

  • Emphasize your product’s main benefits in detail (consider video and imagery)
  • Showcase hidden benefits recipients may not be aware of
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Links to educational blog content, or FAQ

Day 7: Discount

Offer an incentive to act now.

Create with Hoppy Copy:

[[ tool: promo_deal_giveaway_v3 | Promotional Email > ]]

Consider:

  • Offer limited time or limited quantity incentive (discount, deal, free gift)
  • Address potential concerns holding them back (cost, shipping, fears)
  • Provide a clear CTA
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 9: Social Proof

Use customer stories, testimonials, press quotes, and other forms of social proof to build confidence that your product will solve your customers’ problem.

Create with Hoppy Copy:

[[ tool: social_proof_v3 | Social Proof Email > ]]

Consider:

  • A case study, story, or anecdote about how someone’s problem was solved using your product
  • Media, Celebrity, or Customer Testimonials
  • Awards
  • Reviews
  • Social media likes / followers / engagement

Day: 11 - Last Chance

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions
  • Social proof
Cold Outreach

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Promotion

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
View all sequences

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