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Request Feedback & Reviews: Email Sequence Guide

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services
Current customers

Day 1: Request Feedback

Request feedback, completion of a survey, reviews, or testimonials from your customers.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Be upfront and direct. Express why you want the feedback, and how important it is to you
  • Tell them how long it will take
  • Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
  • Provide a clear CTA
  • Leave your contact info for questions

Day 4: Reminder

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Provide an update about your product since your last email (or explain what’s to come) and re-emphasize why their feedback is so important
  • Provide a clear CTA
  • Leave your contact info for questions

Day 7: Reminder + Incentive

Remind customers who haven’t taken action yet, while offering an incentive to act now.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Create urgency. Explain that this is their last chance to help out.
  • Offer an incentive (cash, extended trial, free access, recognition) and emphasize the expiry date to take action
  • Provide a clear CTA
  • Leave your contact info for questions
Cold Outreach

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
Abandoned Cart

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services
View all sequences

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