What if AI could master the trends your niche?

While AI models have advanced exponentially this year, constantly prompting every week in search for new, relevant content ideas still takes a lot of energy.

Finding that unique angle to maintain your newsletter or social presence isn't easy. And generic AI models don't have access to the latest and greatest real-time sources in your niche.

It's why today I'm thrilled to share some huge new features we've just made available. And it solves all of this.

You can now use Hoppy Copy to identify & write based on the hottest, trending topics from real time-sources in your niche—to fully put your idea & content generation on autopilot.

By prompting the live web as well as feeding Hoppy Copy the blogs you follow, twitter (X) topics, and news articles in your industry—you can save time researching, while a continuous stream of relevant new ideas and angles (curated by you) for your newsletters and social posts will keep them vibrant and engaging.

Even better, you can automatically insert this content, in-place into your newsletter or social media content plan for review every week, day or month.

Click below to watch.

If you're an agency, this is going to be steroids for your team.

And if you're a brand, you're going to feel like you have the power of an agency.

It only takes minutes to setup using our new integrations like RSS Feeds, and Real-time Web Search in our AI Content Blocks.

Examples of content you can fully automate

• Create trending weekly tweets inspired by niche topics, newsletters, your blog or creators you follow
• Identify trending topics and turn them into persuasive lead nurture emails you can send every week
• Summarize new industry research in simplistic terms for your audience, then add to your newsletter
• Analyze news in your niche, then produce stories with unique narratives to include in your newsletter or posts
• Extract noteworthy statistics to include in your newsletter
• Identify fresh art from Pinterest and write a caption for each photo

...the options are endless.

And the outputs are phenomenal:

Here's how to automatically create fresh content in your brand style

Step 1: Open a new document and insert an AI Content Block.

To create a Content Block, open a new Document, then hit the "/" key in your editor and select "AI Content Block".

AI Content Blocks allow you to save and run AI prompts directly in specific sections of your documents. Ideal for creating recurring newsletter sections or planning weekly social media posts. Simply run the saved prompts each week, and the content will appear exactly where you need it, already formatted to match your document's design.

If you don't want to use content blocks, you can also do all this in Hoppy Copy's AI Chat.

Step 2: Pick a source to inspire your content

There are two types of sources you can use for your content automation.

RSS Feeds

Using RSS feeds, you can curate content from pretty much anywhere: blogs, instagram posts & images, Google news, LinkedIn, twitter (X) topics, newsletters you follow, and more. You can find plenty of existing feeds out there by searching Google, and many blogs have their own feeds.

But we suggest creating your own feed URL (it's FREE and easy) — be it for your blog, newsletter, or any other website using rss.app. This allows you to curate a truly unique combination of content sources relevant to your brand.

When you have your RSS feed, go to your Content Block in Hoppy Copy, type # and select RSS.

Then paste your RSS feed URL on the first line, and your own prompt on the next line.

Here's an example of a complete prompt below:

[RSS] https://www.nature.com/subjects/pregnancy-outcome.rss
Summarize each article research in one short paragraph that's easy for a grade 7 student to read.
Make it sound engaging and interesting.
Add a captivating headline for the article suggesting a remarkable finding.
Structure for each article:
[Headline]
[1 paragraph summary]
[Link to Read more]

**Remember to replace the [RSS] above with the RSS tag by typing in the # key to pull it up.

It should look like this:

Now for example, every time new research comes out, you can use Hoppy Copy to automatically summarize them for you, or even write a series of tweets about it for you.

Here's the result!

Web Search

You can also prompt Hoppy Copy to search the web for fresh content.

To use Web Search, go to your Content Block in Hoppy Copy, type "#" and select Web Search.

Then write your prompt next to it to search the web in real-time.

Here's an example of a web search prompt below:

[Web Search] Create a list of upcoming events in the marketing space this month in California, or online. Specify which are online or in person.
Write each event in this format:
H3 Header [Event Name]
[Date] / [Location - in itallics]
[1-2 sentence description of what's happening]

**Remember to replace the [Web Search] above with the Web Search tag by typing in the # key to pull it up.

And here's the result!

Step 3: Fine-tune your prompt, and run it every week

The prompts I shared above are just examples. You can try all sorts of things to get the results sounding exactly you want, and in the brand voice you want.

Once you've built our your document with the prompts you love, simply return to your document every week and run all the prompts.

And boom — you've got all your unique, fresh content ready to go!

Example prompts to get you started

There are so many cool ways I'm using these tools, and in the coming months I'll be sharing more templates and ways you can use them too—along with more new feature updates :)

Below are just a few prompt ideas that you can try out to get started.

**Remember to replace the [RSS] part with the RSS tag by typing in the # key.

Find a noteworthy quote from recent news in my industry

Prompt:

[RSS] https://rss.app/feeds/tCQtkXdF52yuvggn.xml
Find a stand-out quote from one of these articles related to AI and write it out. This is a quote for my weekly newsletter for marketers about AI and marketing, so it should be relevant and intriguing.
Structure:
[Quote in headline format]
[Source with link]
[1 sentence about why this is important for the reader and what action they can take]

Create 10 tweets inspired by trending topics in my niche

Prompt:

[RSS] https://rss.app/feeds/tJ8Ry6eO3oGmwa8G.xml
Referencing the content above, come up with 10 unique and highly specific and creative tweets for my audience. We're speaking to small business owners and creators looking to use AI in their marketing, so make it relevant to them. Not every tweet has to have the word 'AI' in it.
Start each tweet with a compelling hook.
Deliver specific helpful insights in each tweet.
Use line breaks between each sentence in a tweet so it's easy to read.
Do not use hashtags. Don't number the tweets.
Use this tone of voice: Informative, knowledgeable, data-driven, and blunt and direct.
Writing style: Clear, concise, organized, with a mix of short and long sentences. Good use of line breaks and a style that makes you want to continue reading from one sentence to the next.
Word to avoid: excited, unveil, unleash

Share fresh tips to help my audience.

Prompt:

[RSS] https://rss.app/feeds/tYwEviGSM8appIQE.xml
Read the articles above and identify one unique and specific tip my audience can use to help with their health and fitness. Then write this up as a tip section for my newsletter. We're speaking to busy young professionals who have a hard time getting to the gym.
Start with a headline that summarizes the tip.
Explain how the tip works.
Deliver specific actionable insights, explaining how my audience can go about using this tip to accomplish a goal of theirs.
Do not introduce the content. Do not use hashtags. Stay concise.
Insert just one header image at beginning of the entire article. No more images throughout.

Create a engaging story with a personal narrative based on trending news.

Prompt:

[RSS] https://rss.app/feeds/tUK8YEuajF4NmSEg.xml
Use these articles to put together a news story with a personal narrative of what's happening with Elon Musk this month. Use a timeline format to break down the series of events. Tell what's happening in a narrative with a certain narrative angle / point / key message.
Article format:
[brief summary of what's been happening and key message]
[quick bullet point time-line of events]
[explanation and prediction of what could be next]

Create a lead nurture email based on hot topics

Prompt:

[RSS] https://rss.app/feeds/toBX7K3OojpJX8XM.xml
Use the above articles as inspiration for lead nurture content that I can send my customers. I'd like you to find one interesting concept from these articles, and use it to come up with a unique and engaging lead nurture email that I can send to my customers. The email should be either entertaining, or educational, or a helpful resource.
Don't make the email overly salesy. Keep it valuable and keep the bulk of the email NOT about us. Only mention our product when it makes sense in an educational way so it doesn't appear we are trying to sell them.
Insert just one header image at beginning of the entire article. No more images throughout.
My company is called Veggies and we sell beautiful modern cat furniture, biodegradable cat litter, and cat food.

These are all ready to go, so you can try them out now.

And if you have a moment, please respond to this email and let me know how it goes!

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