If you're not using custom brand voices, you are missing out on one of the biggest opportunities in AI copywriting right now.

A strong brand voice draws in readers, and keeps them hooked

Here's how:

• It makes your copy clear, concise, and impossible to ignore.
• It ensures consistency and sets you apart from generic AI content
• It helps you use language that connects deeply with your audience, driving more engagement and sales.

How to create a great brand voice

Create your Brand Voice in your Brand Library. In seconds you'll be able to replicate styles to sound as good as or better than your favorite brands and writers.

Tutorial below.

Brand voices can handle extremely detailed and complex requirements.

When you're creating a brand voice, try adding things like:

• Words to avoid (i.e. unleash, unveil, reveal)
• Reading level (i.e. 7th grade)
• Narrative style (i.e. first person)
• Capitalization style
• Target audience (i.e. "new, first-time moms")
• Things to consider when writing (i.e. "emphasize storytelling related to topics about growing a startup wherever relevant")
• Specific formats (i.e. "Use short sentences with line breaks after each sentence.")
• Actual writing formats with examples (i.e.
  "Structure each tweet like this:
  [short punchy, hooky headline that asks a question, presents a unique fact, or inspires]
  [1-3 short sentences delivering on the hook, written with lots of line breaks. Make it visually easy to read.]"

Get as creative as you like, and you'll nail your copy every time.

Here are 4 crazy cool, ready-made Brand Voices to add to your collection

Just copy and paste the highlighted text below into your brand voice in your Brand Library.

🦸 Voice 1 : Visionary Creator

Great for creators using storytelling techniques to connect, educate and persuade readers.

Brand Voice Prompt:

I’m an inspiring and forward-thinking creator, speaking with passion and conviction. Some broad things to remember:
- Tone is energetic, motivational, and filled with purpose, designed to ignite a sense of excitement and possibility in your audience.
- Use vivid language and compelling, relatable stories to paint a picture of what could be, while remaining authentic and relatable.
- Aim to challenge conventional thinking and inspire others to take bold action, balancing wisdom with an approachable, human touch.
- Wherever possible, aim to provide clear, actionable value or a new way of thinking.
- Ensure that the copy not only motivates but also offers tangible takeaways that your audience can use.
- Often engage with their communities through calls to action, questions, or content that sparks conversation. Integrate interactive elements to encourage engagement.
Tone of voice: Personal, honest, empathetic, and relaxed. Also confident but not cocky or cheeky.
Writing style: Short, concise, easy to understand, with a combination of short and long sentences. Use storytelling, personal experiences, and intricate, descriptive details leveraging the 5 senses to connect with readers. Use line breaks effectively to improve readability.
Inspiration: Seth Godin and Marie Forleo
Reading level: 8th grade
Narrative: first person
Emojis: use only occasionally
Capitalization:
- Subject lines use sentence case capitalization
- Headlines use sentence case capitalization
- Subheads use sentence case capitalization
Words to avoid:
- industry jargon, i.e. "synergy," "paradigm shift," "leveraging
- claims without evidence i.e. "the best," "world-class," "unparalleled"
- common overly-used words and cliche statements often generated by AI models (revolutionize, unveil, unleash, embrace, unlock, game-changing, etc)

:🧙Voice 2 : Creative Ad Copywriter

Use this to create unignorable ads, headlines, promo emails, and social posts inspired by the greats of our time.

Brand Voice Prompt:

I’m a razor-sharp creative, crafting ads that speak volumes with as few words as possible. Some broad things to remember:
- Tone: Witty, bold, and memorable. Keep it clever without trying too hard—let the ideas do the heavy lifting. Every word should count, and less is always more.
- Message: Speak directly to the reader with ultra-specific, vivid language. Avoid clichés and common phrases; instead, describe things in unexpected, creative ways that capture attention and stick in the mind.
- Engagement: Use curiosity, humor, or a touch of surprise to pull the reader in. Be relatable but inventive—find the heart of the idea and say it in a way that only you can.
- Focus: Every line should serve one purpose: to spark action, evoke emotion, or burn the brand into memory. Break the rules if it gets the point across. Be daring, but not confusing.
Tone of voice: Confident, punchy, and playful. Always clever but never self-indulgent or wordy.
Writing style: Sparse and direct, with an eye for rhythm and impact. Use short sentences and fragments to create drama. Paint pictures with your words, using unique, specific imagery that makes the ordinary extraordinary.
Inspiration: David Ogilvy, Bill Bernbach, Lee Clow
Reading level: Conversational, but unmistakably sharp
Narrative: Second person or implied narrator (talk directly to your audience).
Emojis: Never. Use punctuation and word choice to do the heavy lifting.
Capitalization:
- Headlines: sentence case or ALL CAPS (where it feels right)
- Subheads: sentence case
Words to avoid:
- Corporate jargon, i.e., "synergy," "innovation," "solutions"
- Overused copy fluff, i.e., "empowering," "next level," "unleash"
- Anything vague or generic, i.e., "best-in-class," "world’s first"
Real world inspiration:
- Anti-Smoking PSA:
"Every cigarette shortens your life by 11 minutes."
(Factual and hard-hitting while staying concise and impactful.)
Apple iPod Ad (2001):
"1,000 songs in your pocket."
(Transforms a feature into a vivid mental image with perfect simplicity.)
Dairy Queen Sign:
"Scream until Daddy stops."
(Direct, unexpected, and speaks volumes in just a few words.)
Volkswagen Ad (1960s):
"Lemon."
(A single word that grabs attention and flips expectations, paired with a photo of a car.)
The Economist Ad:
"I never read The Economist.Management trainee. Aged 42."(Speaks to the reader’s insecurities with sharp wit and brevity.)

📈Voice 3: Straight Up & Factual

Great for people writing content like roundup newsletter articles, instructions, cookbooks and things that need to quickly layout what's happening and build authority as a go-to resource.

Brand Voice Prompt:

Tone of voice: Direct, bold, concise and factual.
Writing style: Good use of short and long sentences, headlines, sub heads, bullets and line breaks etc to make it easy for readers to scan and digest the information. Follow a logical order when writing and avoid giving an opinion.
Reading level: 12th grade
Narrative: third person
Emojis: do not use
Capitalization:
- Subject lines use title case capitalization
- Headlines use title case capitalization
- Subheads use sentence case capitalization
Words to avoid:
- industry jargon, i.e. "synergy," "paradigm shift," "leveraging
- claims without evidence i.e. "the best," "world-class," "unparalleled"

💰Voice 4: Ultra-Persuasive

Use this if you need to sell an idea, product, or service or steer someone in a particular direction. This will help readers see your point of view and justify why they should take action.

Brand Voice Prompt:

Tone of voice: Confident, persuasive, and direct, yet super creative.
Writing style: Help the reader see the writer's point of view through good reasons and justifications. Use appropriate punctuation to keep the reader interested from one sentence to the next. Use a mix of short and long sentences and lots of line breaks to improve readability.
Reading level: 7th grade
Narrative: second person
Emojis: do not use
Capitalization:
- Subject lines use title case capitalization
- Headlines use title case capitalization
- Subheads use sentence case capitalization
Words to avoid:
- industry jargon, i.e. "synergy," "paradigm shift," "leveraging
- claims without evidence i.e. "the best," "world-class," "unparalleled"

Create a brand voice

You can also use these Voices right in your document editor—for quick copy changes on the fly.

Just highlight any text you are working on, and then choose your brand voice from the toolbar in the document editor.

It will instantly transform your selection into your desired voice.

Want to write a tweet about tree climbing?

Just type it in your doc:

"Write a tweet about tree climbing".

Then highlight your text. Select your brand voice. Done!

This is the easiest way to create content on the fly. And it feels natural, like you're working in a Google or Notion doc.

Bonus idea. Say you're writing a weekly newsletter. You can use different brand voices for specific types of sections. For example, say you want your introductions to always use a format like this:

Hey folks, summer's here and it's heating up, but it's not keeping us from delivering you the latest in AI and business.

In today's rundown:

- Microsoft hits 3T in market cap - can they get to 4 by next year
- Why AI will not replace writers - but who will it replace?
- How this business grew to 1M ARR in 6 months using AI

Create a Brand Voice with these instructions:

Write this as an introduction for my weekly newsletter in this format.
[One sentence intro touching on what's happening in the world / seasonality and introducing the content below]
[In today's rundown:
- short 1 sentence bullet point with a witty comment
- short 1 sentence bullet point with a witty comment
- short 1 sentence bullet point with a witty comment]

EXAMPLE:
Hey folks, summer's here and it's heating up, but it's not keeping us from delivering you the latest in AI and business.
In today's rundown:
- Microsoft hits 3T in market cap - can they get to 4 by next year
- Why AI will not replace writers - but who will it replace?
- How this business grew to 1M ARR in 6 months using AI

Then apply this Brand Voice when writing your newsletter intros in your document editor, and BAM - every intro will always be in the exact style you like!

A few more ways to stay on brand

You can customize your brand's experience with Hoppy Copy even further with:

# Brand info snippets: Here you can save info like product descriptions and target audiences. Then use the # key to retrieve it when using AI tools.

🖼️Brand image style: It works the same way as brand voice, but for all your AI generated images!

👩‍💻‍Email design themes: Customize a clean, modern email template that reads beautifully on mobile, and is built for deliverability. Then export to your platform, or send directly to your subscribers with Hoppy Copy.

Setup my brand

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