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Day 1: Pre-launch Notice
Maximize the impact of your launch with a pre-launch notice. Use this email to get people excited about your product launch, build hype, and and let them know what to expect on launch day.
Create with Hoppy Copy:
Consider:
- Sneak peak of product (image or video)
- A special offer (i.e early access or a discount)
- A testimonial from someone who’s tried it
- A story behind why you’re launching
Day 3: Social Proof
Use customer stories, testimonials, press quotes, and other forms of social proof to build excitement for your launch so people are more likely to take action on the big day.
Create with Hoppy Copy:
Consider:
- Case studies showing how someone uses your product
- Media, Celebrity, or Customer Testimonials
- Awards
- Reviews
- of users / social media likes / followers / engagement
Day 4: Official Launch
Tell the world about your new product!
Create with Hoppy Copy:
Consider:
- Video and imagery to showcase your product’s benefits and how it works
- Relevant or timely data/statistics illustrating your product’s benefits
- Social proof
- Links to educational blog content, or FAQ
- Contact info for questions
Day 5: Reminder
Remind customers who haven’t taken action yet.
Create with Hoppy Copy:
Consider:
- Updates / news since the launch (i.e. the success so far)
- Video and imagery to showcase your product’s benefits and how it works
- Relevant or timely data/statistics illustrating your product’s benefits
- Social proof
- Links to educational blog content, or FAQ
- Contact info for questions
Day 7: Reduce Resistance
Reduce resistance that might be preventing customers from trying your product.
Create with Hoppy Copy:
Consider:
- Case studies showing how someone uses your product
- Media, Celebrity, or Customer Testimonials
- Awards
- Reviews
- Social media likes / followers / engagement
Day 10: Last Chance
Reminder customers who haven’t taken action yet.
Create with Hoppy Copy:
Consider:
- Updates / news since the launch (i.e. the success so far)
- Video and imagery to showcase your product’s benefits and how it works
- Relevant or timely data/statistics illustrating your product’s benefits
- Social proof
- Links to educational blog content, or FAQ
- Contact info for questions
